If you watch a lot of commercials, you should do well playing The Logo Board Game
November 17, 2011 
Pretty much every product you buy has a logo. But could you name them if you saw them? Could you give the slogan that goes along with some of the world’s most famous logos? We must see hundreds of them everyday, especially if you watch a lot of television. Logo is a game that puts your consumer knowledge to the test. The object of Logo is to show off your knowledge of popular brands and pass your fellow players so you can be first in the winner’s circle. The first person to make it into the winner’s circle by answering the most logo/brand questions correctly wins. It’s really a lot of fun. Sometimes you’ll say something that you’re sure is wrong, but some how it just comes to mind – and it turns out to be correct. There are 400 game cards with a total of 1200 questions. The rules are simple and the game consists of the question cards, the board and the playing pieces. No lights, bells, spinners or batteries needed. Ages 12+.
I had several questions about Logo and Rachel Griffin at SpinMaster was kind enough to answer them.
How did Logo come into being? The product was launched by a company by the name of Drummond Park in 2010 in just the UK market. Spin Master obtained the rights to develop and distribute a game for the North American market starting in the fall of this year.
Did you need to get any company’s permission? For all cards in the game that have images (200 cards total), we needed to get permission from each one of those brands. This was a very robust project as licensing agreements had to be signed and images / questions needed to be approved.
Did companies have to pay to be on the box cover?
There was no royalty paid to any of the companies for permission… not those included in the game or those featured on the box cover. Most companies fortunately saw the value in having their brands included in our game for the exposure that it would bring.
MSRP $24.99. As of 11/17/11 it was under $19 at ToysRUs:
http://www.toysrus.com/product/index.jsp?productId=11815456&CAWELAID=924885805
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