Episode 880
July 24, 2009 Leica DISTO
The first Leica DISTO was made in 1993. The latest and greatest model is the D8. Here's the history chart of the DISTO.
Creative Advertising
Joshua O'Connell, who has a marketing background, enjoys listening to Dick and Leo discuss some of the creative wording in advertisements. He works for a newspaper (creating buzz for the Connecticut Post), and has noticed in the paper an ad headlining a new easy-to-use laptop computer for $188. In smaller type, it advises the reader that the computer is for the buyer to keep for another payment of $188. To create a sense of urgency, the ad predicts that at 7.30 in the morning, hordes of people will jam the telephone hotline. It goes on: The computer can be used right out of the box because it's pre-loaded with Windows XP! It's a Comptec.
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