The OWLE is from a new company that makes Optical Widgets For Life Enhancement. Their first gadget is this device, which makes shooting video with the iPhone easier and more professional. I saw this device for the first time at the Wired Store, which was set up and open for just six weeks prior to the holidays. The iPhone has a mic that's pointed towards the floor and a not-too-wide angle lens. The OWLE iPhone Video/Rig solves these problems with a mini boom-mic and a wide-angle lens. You mount your iPhone inside the metal and silicone case of the OWLE and you’re ready to shoot enhanced iPhone video & sound. Shots are helped too with a shoe mount on the top for accessories like lights.  A flash will not work, since there is no way to sync it to the iPhone camera shutter. The device is made from a solid block of milled anodized aluminum. ThinkGeek, which is one of retailers, says it works with the iPhone 3G or 3GS but says that the 3G requires additional app to shoot video and the quality is poor. There are four screw mounts on the corners of the OWLE case so you can mount it to a tripod. It comes standard with 37mm lens threading, as well as a 0.45x Wide angle/macro combination lens, but you can add any other lenses with a 37mm mount. Cost is $129.95.

Company website: www.wantowle.com 

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