Dick's Gadget Warehouse

From Dick’s Gadget Warehouse, it’s not really a gadget, but a piece of sport’s apparel. Why it’s in the warehouse is because of the packaging. What was the company, Bike, thinking when they picked that photo for the packaging? The product is a “Men’s Wideband Supporter”. Yes, it’s more commonly known as a jockstrap. It probably isn’t easy to find a good way to show someone wearing a jock that would be acceptable to all mainstream stores. So, instead of someone wearing they product, they picked a jock-type guy for the label. But what in the world is he wearing on his head? It’s the same color as the picture of the Men’s Wideband Supporter and it actually looks like the poor guy doesn’t know exactly how it’s worn! By the way, when I was searching the web looking for info on the Bike Athlete Company, it seems they are no longer in business. But they maintain a goodbye website, which in part says: “Thank you for your support of Bike Athletic.” Actually, shouldn’t male jocks be thanking Bike Athletic for their support?

http://bike.russellathletic.com/

See or hear this show: http://twit.tv/giz1432 (Goes live late 9/3/2013)