18th Century Master Distillers Meet Modem Technology.
April 28, 2010 Comments Off Thursday, April 29th, 2010, Netcast 1079
When I got a call asking if I was I interested in brand new high-end vodka, I had to pass. But then I heard this new vodka was going to be marketed in the world’s first bottle with a programmable digital display on it. That was a whole different story! I met the guys behind MEDEA who came up with the unique idea of combining the golden era of 18th century master distillers in Holland with the modern technology of the 21st century here in the US. The name MEDEA stands for personalization (ME) and creativity (IDEA). The message board right on the handsome vodka bottle can hold up to six messages. Each message can be up to 255 characters. You program your message right on the bottle using two buttons to scroll through the alphabet & symbols. To save power, the screen shuts off after three minutes of scrolling to preserve power. The display can be turned on up to 800 times and the battery has an approximate year and a half lifetime. The bottle can be immersed in water with no harm to the display. If you’re a bit handy, it looks like replacing the batteries should be pretty easy. MEDEA is now available in stores in New York, New Jersey, Florida, Illinois, Vegas and California. SRP ranges from $39.99 to 44.99 for a 750 ml bottle. It’s also available for online purchase via Drink Up NY, Astor Wine and Spirits, and Bowery and Vine. You find the MEDEA dealers on the company’s website.) The Vodka itself is also new. It comes from a distillery founded in 1777 in Schiedam, (pronounced [skhee-dahm]), Holland.
Hear this Netcast: www.twit.tv/dgw1079
