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Known as MAD's Maddest Writer, co-host of The Giz Wiz with OMGchad at www.GizWiz.TV, The Giz Wiz on ABC's World News Now, and on Tech Guy Labs with Leo Laporte on www.TWiT.TV

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    Thursday
    Sep172009

    An ATM in your home? Well sort of.

    Friday, September 18th, 2009 Netcast 920

    The battery still works 12 years later to show my $0.00 balance.It was October 1997 when I received a Visa Cash Card kit as part of the New York Smart Card Program. It was being test marketed only on Manhattan's Upper West Side where I live. This is was largest smart card program rollout in the US since Schlumberger Smart Cards supplied similar cards for the 1996 Atlanta Olympics. (Leo knew the Schlumberger name right away. It was new to me at the time.) At first I thought: “Wow, how exciting to be part of test program.” But then as the details unfolded in the literature they sent along, I thought this is too much trouble to even bother with. So the Smart Cash Card kit went right into Dick’s Gadget Warehouse. Here’s how it worked: You were asked to use the reloadable stored value Cash Cards at “selected merchants”. The cards contained a chip that could keep track as you added funds or spent money with the card. You could even add funds at home via a phone line if you applied for the home ATM Kit. It would deduct money from your Citibank account and add it to the card. Or you could add funds to the card at any upper west side Citibank. As you spent money you could use the included electronic card reader to know how much money was left. The electronic card reader hooked to a key chain so you’d have it with you all the time. It just seemed like so much effort just to avoid using cash for small items. It was shortly after Citibank gave up on the Smart Card concept that debit cards and cards you just waved in front of a register terminal came into use. I never even activated mine. But surprisingly, the key chain card reader still works. It shows my lifetime balance: $0.00.

    Hear this Netcast: www.twit.tv/dgw920

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    • Response
      Response: Gift Card
      BTW,A gift card has been a slice of marketing heaven for me.
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      Giz Wiz Biz - Giz Wiz Show Gadgets - An ATM in your home? Well sort of.
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    Reader Comments (2)

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    October 17, 2010 | Unregistered Commenterforum

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