Zippo, the folks famous for lighters, now makes the Fire Starter Kit.

In an emergency, or even on a camping trip you could find yourself with no matches or a lighter. With the Zippo Emergency Fire Starter Kit you’ll still be able to get a fire going. Fire Starter looks like a cigarette lighter, but it's a bit different. Inside you'll find four cotton tinder sticks encased in wax for moisture protection. Break one apart, fluff up, & place it on top of a couple of small kindling twigs. Then ignite it with a spark from the built-in flint wheel. You’ll have an almost instant fire. Zippo Fire Starter comes in a rugged metal case with a water resistant seal. The complete kit is under $20, and refill Tinder sticks are available.

www.zippo.com

Here on Amazon it's under $15, but I haven't brought from this e-tailer:

http://tinyurl.com/3lq3259