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    Here's the new July/August 2015 "What The Heck Is It?" Game. Winners of the May/June game will be posted later today.

    Here it is! Do you know what it is? To play, come up with the right answer, or make up a silly, or inventive answer that we find funny or clever that describes the gizmo shown. We give away up to three dozen autographed copies of MAD Magazine. (Up to 12 for the correct answer, up to 24 for cute, silly answers.) IMPORTANT! The judges have very small attention spans, so make sure entries are no more than 25 words, and please make just one guess per entry. You can enter more than once, and you can enter even if you've won in the past. But you must sign your entry with a nickname, screen name, fake name, or even real name, but sign it! If it's not signed, it's not eligible. You'll be playing for the October 2015 issue of MAD! 

    Remember, right answers and cute or clever wrong answers can win! Please be sure to put " WTHII" in the subject line so we can pick it out quickly. And good luck! E-mail your entry to by midnight (EDT) August 31st, 2015. By entering you agree this is a game for fun and laughs. Winning answers are published on this website the 1st or 2nd of Sept 2015, so come back to see if you won. Because MAD is real cheap, we have to limit mailing winning copies to the United States and Canada. If you've won, follow the directions below to claim your prize! I'll tweet a few reminders for folks to check to see if they've won when winners are announced, so follow me on Twitter:   Please don't answer on this website; it won't count. Good Luck! Winners outside the US and Canada can have their names included as a "shout-out" on an upcoming Giz Wiz Show as their prize. Yep, MAD is that CHEAP!


    Here are the winners of the May/June 2015 "What The Heck Is It?" Game!

    May/June 2015 "What The Heck Is It?" game players – meet the Universal Door Knob Turner! 

    If you've won, you'll get an autographed copy of the August (Minions) issue of MAD. Just follow the directions below the other winners to claim your prize!  

    Just two people had the correct answer and here they are. A similar but newer device is now available at Amazon for about $7.00 with shipping (not Amazon Prime). The one in the picture is now selling for about $25 so you can get one a lot cheaper!


    A Universal Grip Contour Turner -- Paul Blencowe


    Universal Gripper / Knob Turner - to make it easier for arthritics & such with limited dexterity to turn the knobs / handles on appliances, sinks & such. The spring-loaded pins in the array retract under the pressure of contacting the knob, leaving the remaining to fit the protruding parts & provide turning leverage via the large handle on the reverse. R. Osinski


    Here's a link to an inexpensive one.



    Here's the clever, cute, original winners of the May/June 2015 "What The Heck Is It?" game.

    Everyone on this list - and the list above - is a winner! You'll receive the August 2015 issue of MAD. 

    Most given answer was something to do with the new Apple Watch. We picked two at random:

    The first apple watch prototype - Victor Bosquez


    This is obviously a device to launch all the apps on the new Apple Watch at the same time, just to save time. Ed Karnes (LAEd)


    Second most given answer involved bees or beehives. We picked two at random:


    It’s a Do-It-Yourself Beekeeper’s Kit. Unfortunately the beekeepers helmet with net is sold separately; that’s how they make their money. Donald Burr


    It's a device to clean honeycombs of their honey. Gets the gooey goodness flowing and into the jar. Chris Bachmann


    And many “brush” answers. We picked three:


    Official Donald Trump hairbrush! Perfect for creating that “I just insulted an entire minority group on national TV and I’m running for President” comb-over! Brian B.


    Scrub bush - John812


    That is a hairbrush for guys with plugs.  Ayemossum


    Other winners:


    I have to rely on my science knowledge here. That's a dish of very, very conformist bacteria. Andrew Lenahan


    This unit cleans 59 pennies at a time. Marty


    Obviously that is a cookie cutter for people who like extremely small cookies. - John Hattan


    Beater. The handle on the bottom spins the pegs. Result : fluffier eggs, thicker cream, etc.



    It is a cigarette counter, just put the butts in when done smoking, and you will

    know when to stop. Bob Christie


    a tool to clean out your spaghetti strainer or colander, complete with belt clip/lapel pin



    It is a way to cheat at Whack-a-Mole, you can hit them all at the same time! Windsilver


    Buster Ant Maze (Food maze for ants) - - Jason Harris


    This is a shower head with no holes in it for when you're living in drought conditions and need to conserve water. Valvey


    To me it looks like a tub/shower drain cleaner/hair unclogger. Michael Gendron


    This is a massaging zen improving doorknob. Adrian Holland


    California's new low-flow shower head. John Selle


    World smallest Lite-Brite toy. Stratis


    It is a waterproof microphone for singing in the shower. -Tom Christian


    It's a portable maze for ants. - Yan


    I think it is a meat tenderizer Charles kinder


    It's a golf tee holder. The golfer attaches this to his golf bag and has 44 golf tees at his disposal. Dave Martel


    That is a bed of pegs for a masochist Smurf to sleep on. Dse


    "It's a device created by Bart Simpson to write his weekly punishment on the chalkboard a lot quicker than one like at a time." Marc S. Goldberg


    If you won more than once, please just ask for one autographed MAD. Email me your full name & address - (US/Canada only - otherwise email me & we'll give you a shout-out on The Giz Wiz). I'll autograph your MAD with your first name & my name unless you specify Dick's name only.  Please put MAD WINNER in the subject line, so I can pick it out quickly. Thanks!!!  Dick De, The Giz Wiz & MAD's Maddest Writer. Email me at:

    Don't forget to go back to the top of this page to play the July/Aug 2015 WTHII game. And be sure to sign your entry with a name, initials, something - or it won't be counted. Last month more than a dozen entries weren't signed and were disqualified. Thanks. DickDe