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    Here's the new Jan/Feb 2015 "What The Heck Is It?" Game + the Nov/Dec Winners!

    Here it is! Do you know what it is? To play, come up with the right answer, or make up a silly, or inventive answer that we find funny or clever that describes the gizmo shown. We give away up to three dozen autographed copies of MAD Magazine. (Up to 12 for the correct answer, up to 24 for cute, silly answers.) IMPORTANT! The judges have very small attention spans, so make sure entries are no more than 25 words, and please make just one guess per entry. You can enter more than once, and you can enter even if you've won in the past. But you must sign your entry with a nickname, screen name, fake name, or even real name, but sign it! If it's not signed, it's not eligible. You'll be playing for the April 2015 issue of MAD! 

    Remember, right answers and cute or clever wrong answers can win! Please be sure to put " WTHII" in the subject line so we can pick it out quickly. And good luck! E-mail your entry to by midnight (EST) February 28th, 2015. By entering you agree this is a game for fun and laughs. Winning answers are published on this website the 1st or 2nd of March, 2015, so come back to see if you won. Because MAD is real cheap, we have to limit mailing winning copies to the United States and Canada. If you've won, follow the directions below to claim your prize! I'll tweet a few reminders for folks to check to see if they've won when winners are announced, so follow me on Twitter:   Please don't answer on this website; it won't count. Good Luck! Winners outside the US and Canada can have their names included as a "shout-out" on an upcoming Giz Wiz Show as their prize. Yep, MAD is that CHEAP!


    Here are the winners of the Nov/Dec 2014 "What The Heck Is It?" Game!

    Here's what the Nov/Dec 'What The Heck Is It?" gadget looked like. More than three dozen people got it right,  so we picked 12 at random. Yes, it's a battery holder. A couple of winners even provided a link where you can buy them. Here are the winners we picked:

    I’m for sure we have it this time! Jody Born & Carmen Baca. 

    Storacell by Powerpax SlimLine AA 4-Pack Battery Caddy

    The product is a battery holder used mainly for rechargeable battery, but the are also made for AAA,16340 and 18650 batteries. Fred Algarin 

    The orange What the heck is it item is a battery holder for either AA or AAA batteries. Steve Miller 

    AA battery holder.  I have several in my camera bag. Bruce Murray 

    AA battery holder I got mine from Sam Cornn 

    AA Battery Caddy / Holder. I use one like it to stop spare batteries from rolling around my laptop bag. Simon Oliver_ 

    PowerPax Slimline AA Battery Holder (4 Pack) Mark De Nardo 

    battery holder for either AA or 18650 sized cells can't tell exactly from pic. DHCrocks 

    the gadget picture is a AA battery holder hold 4 batteries. Just bought 10 Denis 

    some kind of battery holder probably AA Emmanuel G 

    Hey, I know what that thing is for once. It's a Powerpax Storacell. I have for the loose batteries that I keep in my work bag. Jason Head

    It's a battery holder Brian Dime

    If you've won, you'll get an autographed copy of the February issue of MAD. Just follow the directions below the other winners to claim your prize! 


    Here's the clever, cute, original winners of the Nov/Dec 2014 "What The Heck Is It?" game.

    Everyone on this list - and the list above - is a winner! You'll receive the February, 2015 issue of MAD. 

    Carrot holder for rabbits - Joseph H. Polk 

    It's the device on the belt of the Change Guy at the Arcade who breaks your bills into quarters. Bryon J. Hammer

    It’s a holder, only used on the 4th of July, to hold multiple bottle rockets. Edward  Wunder

    It's an orange prison for misbehaving rolls of Life Savers klschmidt1309

    That is a shot gun shell holder. David Eckard

    A harmonica for musically inept people. Billy D. Spelchan

    That's a Hot Dog Lover's Four Hole Spare Hot Dog Holder.  Tuck the dog behind the ring, cup at bottom secures it. Al

    Wolverine's glove. Suking

    That is a four parallel line drawing tool.  Just insert markers, lock in place and draw away.  - Chris Durkin

    Obviously that is a device that connects four leaf-rakes together, thus allowing you to rake your entire yard all at once! -- John Hattan

    It is for doctors to deliver four vaccinations to a patient at the same time.  A needle goes in each slot and you are done before you know it. -Mark Super

    Make-up holder.  Put your lipstick and other sticks into the large holes and little brushes into the little holes. cabn44 

    Plastic Man's brass knuckles. - Rich Meyer 

    some kind of pencil holder wholock 

    Isgrigg - The gadget is a screwdriver caddy. 

    Looks Like a Chip Stacker for Poker night. — Pizzagew 

    The item is OBVIOUSLY a test tube holder from a Fisher-Price chemistry set. Ken Berger 

    It's kind of obvious what this orange contraption is: It's a holder four tubes of chapstick (lip balm) so you can apply to two lips at once. Dan 

    a holder to let you eat four simultaneous popsicles.  Scott Napier 

    Toothbrush holder for family of 4! Elvis Lim 

    I think that is a place to store your cans or bottles of soda in a cooler or

    refrigerator it's just upside down Elliot Fogarty 

    Its finger splints for military officers that are designed to keep their salute straight. Bill Reineke 

    It’s a belt mounted Marble Holder for a professional marble gambler. Joe / W8SS 

    candle holder that takes the melted candle and hardens it into a new candle.                                   Ultimate Whovian 

    This gizmo is used to properly center the stick in a hot dog for hot dog on a stick. Marty

    If you won more than once, please just ask for one autographed MAD. Email me your full name & address - (US/Canada only - otherwise email me & we'll give you a shout-out on The Giz Wiz). I'll autograph your MAD with your first name & my name unless you specify Dick's name only.  Please put MAD WINNER in the subject line, so I can pick it out quickly. Thanks!!!  Dick De, The Giz Wiz & MAD's Maddest Writer. Email me at:

    Don't forget to go back to the top of this page to play the April 2015 WTHII? game. And be sure to sign your entry with a name, initials, something - or it won't be counted. Last month more than a dozen entries weren't signed and were disqualified. Thanks.