Launching on Sunday --- April Fools Day (2012) --- and why not? Digital MAD.
Once it launches, you'll be able to buy a digital subscription, buy single issues, buy back issues - or even --- and this may be a marketing 1st --- buy nothing at all! But wait, there's more! You can do the famous MAD fold-in electronically, or manually. Manually, you have to buy a new monitor each time you do it, but it makes for a great YouTube video! John Ficarra, VP and editor of MAD, thinks the magazine's new app just might be the sales boost that "saves the struggling iPad." Then again, "it may be just the thing that kills it altogether." The Usual Gang of Idiots know a lot of people who would like to read MAD out in the open, but wouldn't be caught dead holding a copy. Unfortunately, that includes most of the UGOI! But now anyone can have a copy of MAD, without having to hold it in their hands." And in a second, if caught reading it, just hit the menu button and it disappears! The MAD app is free and you can download it on April 1st, so you CAN feel like a fool! (It will be available after April 1st too, you clod!!) It will include exclusive content, interactive stories, MAD TV videos and access to an archive of issues from the past.
More Details here: