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Dick DeBartolo, MAD's Maddest Writer, and co-host of The Giz Wiz at GizWiz.TV, The Giz Wiz on ABC's World News Now, Tech Guy Labs on TWiT and on Computer America. But wait, there's More »

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    On these pages, MAD stuff!

     

    Friday
    Jul142017

    Own a small (plastic & mylar) bit of MAD history.

    They were never produced commercially. They were never sold! (Till now.) Yes, now YOU can own a rare MAD Minute cassette!

    What are the MAD minutes?  Here's a short history.

         Because MAD didn't have a budget for promotion, we did very little, like almost none! Occasionally, if I came come up an idea MAD publisher Bill (William M. Gaines) liked, and it was cheap enough, he would give it the go-ahead. That was the case with the MAD Minutes, which we started doing in the mid 1980’s. The MAD Minutes were one-minute (give or take a few seconds) bits of silliness. Sara Fowler, a MAD Associate Editor with a wonderful sense of humor, and I recorded them. They were labeled, numbered and sent free to disc jockeys around the country. We had about 80 disc jockeys that played -- or claimed they played them on the air. A small article about the MAD Minutes in Billboard magazine was enough to get us our initial mailing list. Occasionally we added to the DJ list by running a sentence or two about the MAD Minutes on the letters page of the magazine.  (They were sent without charge to radio stations who were looking for free content.) The promotion part came in with an opening and closing line that just mentioned MAD Minute. A few MAD Minutes were adapted from the pages of MAD, but since the magazine is such a visual medium, much of the material didn't translate into just being heard. The studio where we recorded them, Valentinos, was famous for its sound effects library, so I wrote mostly original material tailored for the ear, rather than the page. And of course, I worked in sound effects whenever I could. To avoid paying music fees, Dennis Wunderlin composed & recorded many original musical themes we could use over and over. The MAD Minutes were very successful and we recorded them for over seven years. Luckily, Armed Forces Radio also picked up the MAD Minutes. They were played for OUR armed forces, not used as torture for the enemy!  A cassette of 9 MAD Minutes was sent out every 6 and 1/2 weeks. That time frame coincided with the eight times a year publishing schedule of MAD Magazine back then. Most MAD Minute cassettes have 9 older MAD Minutes on the flip side for a total of 18 silly bits of MAD nonsense. These cassettes went to DJ’s who were newly added to the list, so they hadn’t received these earlier MAD Minutes before. (I'm sending out cassettes that have 18 MAD Minutes on them.) Well into the 7th year, Sara Fowler left to get married and have a child. Since we were all doing this project on a shoestring, and it might cost money to replace Sara, it seemed like a good time to end the project. Actually, I think the only reason Sara got married and had a child was to stop doing the MAD Minutes without offending Bill or me!

    Dick DeBartolo, MAD’s Maddest Writer

    On EBay I sold a few MAD Minute cassettes for $16 each. But forget that $16 price, now they're $20....  no, no they're not! They're $9.99, plus $4.99 shipping. And you get a free autographed copy of MAD Magazine, which sells for $5.99, so you're really paying something like $3.99! US Orders Only.

    Wednesday
    Feb092011

    MAD (garbage) Collectables! (And after writing something for every issue of MAD for the past 410 issues (and still counting), I have a lot!)

    When I wrote a new MAD paperback or had something published I really liked, I would call the distribution warehouse where MAD books and magazines were stored and buy a case or two. The plan was to store it in a warehouse until it was worth a ton of money. Then I would put it on sale and start raking in the cash! As you may have heard or read elsewhere, storing all this crap in a warehouse turned out to be quite stupid. Almost 30 years of storage right in the heart of high rent New York City, just two blocks from Gizneyland cost about $85,000 so far! I'll never make it back, but --oh well, that's water under the bridge. (So much better for me to think of it that way, than the more realistic "cash down the drain!")

    I hope you find something you like to buy for yourself, or as a gift to someone you don't particularly care about. Anything you spend goes toward keeping Dick's Gadget Warehouse alive. (Or least the part I rent.)  Most everything that can be autographed is sent autographed. Right now this page is set up so you have to order each MAD "gem/trash" separately. Since you pay postage per item, I try to add a "surprise" to each multi-order to cover any extra money you may have paid.  Thanks for stopping by.

    MADly, Dick De

    Dick DeBartolo, MAD's Maddest Writer.

    I often have MAD stuff on eBay here: http://myworld.ebay.com/madsmaddest/

    Wednesday
    May122010

    MAD ITEMS THAT ARE NO LONGER AVAILABLE. They're from EBay auctions that ended a while back. 

    Alfred's on a roll with this Alfred E. Neuman Packing Tape.

    Here's the MAD To The Bone description from EBay: From the collection of Dick DeBartolo:

    This item comes from the legendary collection of MAD Magazine's MADdest writer, Dick DeBartolo.  This auction is for a roll of MAD Magazine packaging tape.  This tape was produced when MAD still had their offices at 485 Madison Avenue in New York City, and features the MAD logo, with the 485 Madison Avenue address, and Alfred E. Neuman on both sides of the MAD logo.  I first saw this tape when I conducted a couple of auctions for Annie Gaines back in 2001.  She had actually used this tape to wrap some of the Russ Cochran / EC bound volumes.  I thought it was cool, but never thought I would see a complete roll of it.  Well.............here it is.  And, it is probably one of the last ones around, as they were given to the MAD freelancers to use for wrapping up their original artwork to send to MAD.  Bob Clarke remembers using it, as does Al Jaffee.  I know of one other MAD artist who has an unused roll, but he's not selling.  This item is very cool, and very unique, and very RARE!  This item is unused, and is accompanied by a signed Certificate of Authenticity from Mr. DeBartolo.

    The postage cost for this lot will be $5.00, and will be shipped via USPS Priority Mail.  I will only ship with the US Postal Service.  The winning bidder will pay with PayPal, although I will consider other options.  Payments are due within 7 days after auction end.   Foreign bidders are welcome, but payment must be made in US $Dollars.  I will happily combine shipping costs if more than one item is won.  I always pack items that I sell with bubble wrap, foam peanuts, cardboard backing, or whatever else it takes to ensure safe travel.  Please check out my other auctions this week for more MAD, Alfred E. Neuman, Newman, William (Bill) Gaines, and EC (E.C.) Comic memorabilia, and more items from the GizWizBiz gadget warehouse. Happy Bidding and Good Luck!

    http://tinyurl.com/2bshvmh

    This auction ended May 03, 201012:17:16 PDT -- and it brought in an unbelievable amount: $172.38!   Wow... almost half a month's rent on Dick's Gadget Warehouse! (30 years rent on the warehouse $127,800 and counting. Hey, it's in NYC!)

    Tuesday
    May112010

    A rare Alfred E. Neuman ATM Card. (Only about 100 were made.)

    FROM THE COLLECTION OF DICK DeBARTOLO:

    This item comes from the legendary collection of MAD Magazine's MADdest writer, Dick DeBartolo.  Produced in the 1980's as a giveaway at trade shows and other media events, this item was produced to look just like an ATM card.  This item is unused and in Mint condition.  Another eBay seller has been selling these cards, except they are blank, and have not been punched with the numbers "6-2-10  YRS".  This card has been stamped with those numbers.

    The postage cost for this lot will be $1.50, and will be shipped via USPS First Class Mail.  I will only ship with the US Postal Service.  The winning bidder will pay with PayPal, although I will consider other options.  Payments are due within 7 days after auction end.   Foreign bidders are welcome, but payment must be made in US $Dollars.  I will happily combine shipping costs if more than one item is won.  I always pack items that I sell with bubble wrap, foam peanuts, cardboard backing, or whatever else it takes to ensure safe travel.  Please check out my other auctions this week for more MAD, Alfred E. Neuman, Newman, William (Bill) Gaines, and EC (E.C.) Comic memorabilia, and more items from the GizWizBiz gadget warehouse. Happy Bidding and Good Luck!

     The Auction for this item ended. It went for $26. I was a little disappointed in that price since only 100 were made. I have two more & I might put them up on EBay again.  

    Tuesday
    Apr272010

    A collection of 10 MAD Mini "scary" booklets from 1987.

    From The Private Warehouse Collection of Dick DeBartolo, MAD's Maddest Writer!

    This item comes from the legendary collection of MAD Magazine's MADdest writer. Dick DeBartolo.  This lot contains a sealed package of MAD paperback booklets, with a header card that reads. "MAD Trick or Treat Reading - 5 booklets each of Howling MAD and Monster MAD".  Released back in 1987, these sealed packs were poor sellers.  This item is still factory sealed, and is accompanied by a signed Certificate of Authenticity.

    The postage cost for this lot will be $5.00, and will be shipped via USPS Priority Mail.  I will only ship with the US Postal Service.  The winning bidder will pay with PayPal, although I will consider other options.  Payments are due within 7 days after auction end.   Foreign bidders are welcome, but payment must be made in US $Dollars.  I will happily combine shipping costs if more than one item is won.  I always pack items that I sell with bubble wrap, foam peanuts, cardboard backing, or whatever else it takes to ensure safe travel.  Please check out my other auctions this week for more MAD, Alfred E. Neuman, Newman, William (Bill) Gaines, and EC (E.C.) Comic memorabilia, and more items from the GizWizBiz gadget warehouse. Happy Bidding and Good Luck!

    That auction is here: http://tinyurl.com/2gxd6de

    This auction ended: May 03, 201011:58:53 PDT -- Tim felt this was a rare item and it had a $50 minimum which was not met. Perhaps it will go Ebay again.