Aston Martin Enters The Marine Market At The Monaco Yacht Show 2016
September 28, 2016 This press release crossed my desk on 28 September 2016.
The 37-foot Aston Martin AM37 powerboat made its world debut at the Monaco Yacht Show today, marking the luxury British brand’s entry into the nautical world. The new day-cruiser is offered in two versions with the AM37S expected to reach speeds of 50 knots.
GIZ WIZ SPOILER ALERT: (The prices start at about $1.62M. Read on once you catch your breath.)
The AM37 is the result of two years of research and development, challenging the status quo of the nautical world and combining the best in innovative technology and bespoke craftsmanship. The AM37 was a true team effort, bringing in the most experienced Aston Martin designers to style and create a truly unique product. Aston Martin’s master craftsmen who worked on cars such as One-77, Aston Martin Vulcan and the new DB11, provided their automotive experience, which was reinterpreted onto the boat with outstanding results. Aston Martin’s EVP & Chief Creative Officer, Marek Reichman commented: "AM37 is a pure translation of the Aston Martin DNA into an entirely new maritime concept. The powerboat reflects our values in terms of power, beauty and soul. The AM37 is a day cruiser that can be transformed into an overnight berth by transforming the table into a comfortable bed. The cabin is well appointed with mood lighting and air-conditioning. With a refrigerator, microwave oven and coffee machine - and a lavatory on board, absolute comfort is guaranteed. Crafted from the finest leathers, elegantly laid out rear seating is available for up to eight people. The 37-foot model is available in two versions - the AM37 with an estimated top speed of 45 knots and a choice of two 370 hp Mercury diesel or two 430 hp Mercury petrol engines. And the AM37S version with an estimated 50 knots derived from its twin 520 hp Mercury petrol engines.
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